Ever heard the saying “Failing to plan is planning to fail?” That worn-out but sensible adage often rings true when it comes to social-media marketing. Creating a detailed, goal-oriented social-media strategy is equally as important as possessing a rock solid business plan. “If ones own social-media plan is to just wing it, those fans and also potential customers will certainly know,” states Amy Porterfield, social media strategist and co-author of Facebook Marketing All-In-One for Dummies (Wiley, 2013). Worse, it could turn these people off of your brand and on your competitors. To attract as well as engage social-media supporters and followers — and convert them into customers.
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